Monday, March 16, 2009

Teen Swagger SpotLight




Jun 23, 2008
Lego Brooches & Etch-A-Sketch Belts
Categories: Style
Written By: Niecee
I attended a seminar last month, and in the consumer panel, a fashionable/hipster kid said he has “keychain swag.” What is “keychain swag??” Well quoted by the young man it’s, “anything I can hook to a keychain.”
Twins Dee and Ricky came out with their fashion accessory using Etch-a-Sketches for belt buckles and Legos for brooches.You can catch their limited edition collection in the Marc Jacobs SP08’ line and on their website. Don’t be surprised if some knock-offs start popping up.
Source: Trend Central
NIECEE’s TAKE AWAYS:
Nostalgia. I talked about Teddy Ruxpin as my nostalgia for Dee and Ricky they took their nostalgic items and created fashion accessories.
Collaborations. Who wouldn’t want to do a collab with Marc Jacobs! They did a collab and while I’m sure they had tons of offers they chose a collab that would take them to the next level.

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